Sjaðu, meaning 'see' in English, is the only optician's to represent Paulino Spectacles in Iceland. Located in Reykjavik, Sjaðu was founded in 1995 by Gylfa Björnssonar and Onnu Þóru Björnsdóttur, being an inevitable reference with regard to the best international eyewear brands.
Assuming that all customers are friends, the founder duo presents a very personalized service in which each person's needs are analyzed in order to maximize the benefits and enjoyment. A must visit, for the relaxed atmosphere and fine selection of eyewear.
tel: +354 561 0075